Last Updated: 01/05/2015
SCOPE AND APPLICABILITY
This Privacy Notice applies to all users of CheeMuii’s (“we,” “us,” or “our”) services in the United States, with specific provisions for California residents under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other state privacy laws where applicable.PERSONAL INFORMATION WE COLLECT
We collect information that identifies, relates to, describes, or could reasonably be linked with a particular consumer or household (“Personal Information”). In the past 12 months, we have collected:
a) Categories of Personal Information:
Identifiers (name, email, IP address)
Commercial information (purchase history)
Internet/network activity (browsing behavior)
Geolocation data (approximate location)
Sensory data (customer service recordings)
Inferences (preferences and characteristics)
b) Sources of Collection:
Directly from you (orders, accounts)
Automatically (cookies and tracking)
Service providers (payment processors)
Third parties (marketing partners)
BUSINESS AND COMMERCIAL PURPOSES
We use Personal Information for:
Fulfilling orders and providing services
Security and fraud prevention
Internal research and development
Quality assurance
Marketing and advertising
Legal compliance
SHARING AND DISCLOSURE
In the preceding 12 months, we have disclosed Personal Information to:
a) Categories of Third Parties:
Shipping and logistics providers
Payment processors
Analytics providers
Advertising networks
Cloud service providers
b) Categories of Personal Information Disclosed:
All categories listed in Section 2 may be shared with service providers for business purposes.
CALIFORNIA-SPECIFIC DISCLOSURES
a) Sales and Sharing: We do not sell Personal Information as defined under CCPA. We may share information with advertising partners for targeted advertising, which may constitute “sharing” under CPRA.
b) Sensitive Personal Information: We may collect payment card information and precise geolocation, which is used only for permitted purposes under CPRA.
c) Retention Periods: We retain categories of Personal Information as described in Section 7, based on business needs and legal requirements.
YOUR PRIVACY RIGHTS
Depending on your state of residence, you may have:
a) Right to Know:
Categories of Personal Information collected
Specific pieces of Personal Information
Categories of sources
Business purposes for collection
Categories of third parties with whom we share
b) Right to Delete (with exceptions)
c) Right to Correct inaccuracies
d) Right to Opt-Out of:
Sales of Personal Information
Sharing for cross-context behavioral advertising
Automated decision-making/profiling (where applicable)
e) Right to Limit Use of Sensitive Personal Information (CA only)
f) Right to Non-Discrimination
EXERCISING YOUR RIGHTS
a) Submitting Requests:
- Email: privacy@cheemuii.com
b) Verification Process:
We will verify requests by matching information provided with our records. Authorized agents may submit requests with proper documentation.
c) Response Timing:
We aim to respond within 45 days, with a possible 45-day extension if notified.
DATA SECURITY AND RETENTION
We implement reasonable security measures appropriate to the sensitivity of the information. Retention periods vary based on:
Ongoing business needs
Legal obligations
Dispute resolution requirements
Historical archiving purposes
NOTICE OF FINANCIAL INCENTIVES
We may offer discounts or benefits in exchange for Personal Information. The material terms will be presented at offer, and participation is always optional.CHANGES TO THIS NOTICE
We will update this Notice at least annually. Material changes will be notified via:
Website banners
Email (for account holders)
Updated “Last Updated” date
CONTACT INFORMATION
For questions or to exercise your rights:
CheeMuii Data Privacy Officer
Email: privacy@cheemuii.com
CALIFORNIA-SPECIFIC METRICS
[To be completed annually]
Number of access, deletion, and opt-out requests received
Median days taken to respond
Number of requests denied (with reasons)
NEVADA RESIDENT RIGHTS
Nevada residents may direct opt-out requests for certain data sales to privacy@cheemuii.com, though we currently do not engage in such sales.
VIRGINIA, COLORADO, CONNECTICUT, AND UTAH RESIDENTS
Rights under the VCDPA, CPA, CTDPA, and UCPA are incorporated where applicable, including rights to appeal denied requests.